Google Dependent Small Business Marketing

Google Dependent  Small Business Marketing

Is Google the only player in town when it comes to online marketing? When I talk to my clients they are obsessed with Google, I’m constantly asked: ” what are my Google rankings like?” They rarely ask about Bing and Yahoo, so that leads me on to another question do they even care about Yahoo or Bing?

So I decided to remove the traffic stats for Bing and Yahoo from my monthly reports to see if my clients would notice, and surprisingly, they didn’t.

Google is the largest player in the UK as far as search is concerned with a market share of 90% according to Experian Hitwise. Google has the largest UK market share over its rivals, with Bing and Yahoo having 4.26% and 3.08% respectively.

Have you ever heard the saying that you shouldn’t keep all of your eggs in one basket? The same principle applies to Google. If all of your marketing efforts are geared towards Google’s products and services, what would happen if your business were penalized by Google?

Well, your small business would suffer. Many a business has gone to the wall because it has relied solely on Google instead of spreading its online marking budget across multiple services offered by multiple vendors.

If Google were to hit your business with a penalty, your ranking could go from page 1 to page 10 overnight and we not what happens then, a reduction in traffic. Even though Bing and Yahoo have a small percentage of the UK search market compared to Google, you could still acquire reasonable amounts of traffic from them. We’ve worked with several small business websites to help them recover from penalties. Small companies like lawn maintenance companies and landscapers are severely affected by penalties. One of our clients Show Plants who

One of our clients Show Plants who review lawn and garden care products like Wet & Forget receive a steady stream of traffic from Yahoo and Bing.

So why don’t small businesses spread their marketing budget across different search companies like Google, Bing, and Yahoo?

I believe it because of time and the steep learning curve when trying to use services by Bing and Yahoo, as opposed to Google. Time is a precious commodity for small and large businesses and SEO has a forever changing landscape and would require a large investment in time. But this shouldn’t stop you from optimising your pages for Bing and Yahoo, tapping into those multiple streams of traffic.

The same principle should be applied to pay per click campaigns, we are all guilty of learning how to run a PPC campaign on Google Adwords and because we’re comfortable with Google Adwords we just stick with that when there are other options.

If time is a precious commodity for you and your business, consider using the services of an SEO Consultant or SEO Agency, as they have the skills necessary to ensure you have a presence on all of the major search engines.

Explore Our Solution

Explore Our Solution

Global IT Solution

HWS provide affordable website design services, for companies, businesses, and individuals. We provide your company or business with a wide range of options to ensure we can create the website designs and web development you require. HWS expertise in Flex application development, Mobile application development, PHP application development, Dotnet application development and many more technologies.

Map-Based Application

Hunka Web Solutions provides a wide range of Map-based solutions based on freely-available technologies like Google Maps, Yahoo Maps, and virtual earth. Let us assist you to take benefit of modern web technologies with our web services & web tools that will lead to your business success. Know more about Google maps application.


Hunka Web Solution is good BPO providers in BPO industry India. To expand our business company has recently started call center BPO division, in order to provide the best in class and quality BPO services to its clients. We are looking forward to more business opportunities related to the outsourcing of business processes. with world class infrastructure and highly qualified and motivated workforce, we ensure effective and flawless completion of your work. Our team of BPO providers highly skilled & experienced ensures timely and error-free execution of your business processes.Know more our BPO services.


HWS offers affordable SEO services and ethical SEO techniques to our clients in order to improve there SERP Ranking, Inward Traffic and ultimately Sales. This provides your company a strong hold on the web for a long time. Our affordable SEO services include the best of basic SEO processes and latest findings of our internal research regarding the same. We believe in sticking to the basics but at the same time keep on improving it. By continuous research on the new techniques of SEO, our best SEO expert India can make your inward traffic chart touch new heights. Know more our affordable SEO services.

PHP Web Developer Flash Games Design Custom Web Development Ecommerce Solutions Content Management System Designing Search Engine Optimization SEO At Affordable Rates

PHP Web Developer Flash Games Design Custom Web Development Ecommerce Solutions Content Management System Designing Search Engine Optimization SEO At Affordable Rates

Hunka Web Solutions is one of the best Ecommerce Web solutions and Web Development Company, based in India. Our Affordable Web Solutions has created a wealth of highly satisfied clientele across the globe including but not limited to countries like UK, USA, Canada, Australia, South Africa and New Zealand. Quality is the trademark of our web services as we follow International standards.

Our Ecommerce Web Solutions will give you value-added and effective software, web design service, content management system & web development services on time, within budget by our expert ecommerce web developer & cms developer. These solutions ensure increase your business productivity and reduced overheads.

Ecommerce Web Service

We offers web design service, Ecommerce Web Solutions, Shopping cart solutions, Content Management System, Web Development Services, Ecommerce Web Design, SEO, and Software Development of the best quality by experienced cms developer & Ecommerce web developer. Moreover, Inventory & Accounting Software, Billing software, Inventory Management System, Content Management System, Software Development, Ecommerce Web Development & web solutions are also provided to fulfill your all requirements related to software development & web solutions.

So, if you are searching for experts and proficient ecommerce web designers, ecommerce web developer, search engine optimization or cms developer, all your requirements are provided here under one roof at very affordable cost and mean time delivery.